TTL – Through the line Activity

In modern marketing, brands need to connect with their audience across multiple touchpoints—combining the broad reach of mass media with the precision of targeted engagement. This is where Through The Line (TTL) Activity comes in. At KVN Brands, we offer integrated TTL marketing solutions that blend both ATL (Above The Line) and BTL (Below The Line) strategies to deliver a seamless, impactful brand experience across platforms.

TTL marketing is designed to give you the best of both worlds—visibility and engagement. It involves combining large-scale campaigns like TV, radio, or digital ads with targeted promotions like roadshows, activations, or influencer marketing. This hybrid approach ensures that your brand is not only seen by the masses but also directly interacts with the right people—creating awareness, trust, and conversion.

At KVN Brands, we understand the importance of consistency across all channels. Our TTL campaigns are strategically planned to carry a unified brand message across ATL and BTL formats. Whether it’s a product launch, awareness campaign, festive promotion, or brand building initiative, we ensure that every element—from creative content to ground-level execution—works together to reinforce your identity.

We handle everything in-house, including:

• ATL Components like TV ads, radio jingles, newspaper ads, cinema, and outdoor hoardings

• BTL Components like mall activations, society branding, sampling, canopy setups, and manpower promotions

• Digital Extensions through social media marketing, influencer outreach, and performance campaigns

By combining these mediums, we help you reach a broader audience with sharper focus. A TTL campaign could involve running a radio ad for a new product, followed by on-ground sampling in targeted localities, and digital engagement to maintain top-of-mind recall.

TTL activity is perfect for:

• Product and service launches

• Festivals and seasonal campaigns

• Awareness drives (health, education, politics)

• Retail promotions

• Corporate branding

What sets TTL apart is the synergy between visibility and engagement. Instead of running separate campaigns, TTL creates a unified strategy where every medium supports the other—maximizing your reach, interaction, and results.

At KVN Brands, we bring creativity, strategy, and flawless execution together to make your TTL campaigns powerful and result-oriented.

Make your brand unforgettable—go beyond the line with TTL marketing by KVN Brands. Reach more. Connect deeper. Perform better.