In the world of advertising, strategy is everything. You may have heard terms like ATL, BTL, and TTL—but what do they really mean, and how can they help your business grow? Let’s break them down:

ATL (Above the Line) marketing focuses on broad-reaching platforms like TV, radio, and newspapers. It’s great for brand awareness and mass communication.

BTL (Below the Line) marketing, on the other hand, is more focused and personalized. This includes activities like event management, kiosks, flyers, and auto branding. It directly engages the customer at a one-on-one level.

TTL (Through the Line) is a combination of both ATL and BTL strategies. TTL allows seamless integration between mass communication and targeted efforts—providing a 360-degree brand experience.

At KVN Brands, we analyze your audience and business goals to recommend the most suitable mix. Whether it’s an ATL TV campaign, a BTL activation at a college campus, or a TTL strategy involving print ads and ground activities, we help you execute it efficiently with measurable results.